Hi there, I'm Luís Vieira, a digital product designer, intimate with systems and aesthetics
I've been designing digital products for over 15 years, long enough to have lived through most of the paradigm shifts: the web, mobile, social, and now AI.
Alf—Spaceship's AI assistant
Flow & Taste — the difference between good and the ones you remember
How a product is built resonates in its usage. Performance is essential to good UX
You can follow the UX playbook and make good products. But to make outstanding ones, you need to be an actual user
A design is only done when shipped
Early years
I went through formal design education. Then came the work. My first job was at a small graphic shop. Logos, visual identities, print for local businesses. Small clients, real pressure. Typography mattered. Grids mattered. Production details mattered. Then came magazines. Low budgets, limited resources, same standard. I treated them as if they were cultural artifacts.
Web design
deepdive
In 2008 I made the first real shift to area which i fell in love with. Left print, moved fully into digital. Spent nine years at Portugalmail (Portugal’s first email provider) designing email platforms and blogging products. Dense, functional, content-heavy work. That’s where I developed a deep respect for the browser as a medium. HTML and CSS weren’t constraints, they were material. It’s also where I learned to work properly with engineers. Not as handoff, but a shared surface.
UX as
discipline
In 2017, UX had matured as a discipline — formal methodologies, agile workflows, design systems at scale. I was ready for it. Joined Namecheap as a founding designer to build Spaceship, a new online presence platform. Six years building it from the ground up. Design systems, cross-functional alignment, documentation that translates intent into buildable reality. The highest-leverage work of my career. The stakes were real. So were the outcomes.
I'm Luís,
thank you for stopping by
I'm a product designer based in Porto. Eighteen years building digital products: email platforms, blogging tools, domain infrastructure, native apps. I care about how products feel, the way they flow, their "weight" and how they talk.
AI has my full attention right now—Not the hype, but the shift. I'm learning it, poking it, thinking about where design goes when we're not just making outputs, but designing the systems that generate them.
This site is my presentation card. It shows work I'm proud of and signals where I'm headed next. Just reach out if you feel we should meet.
Contact: hello@luisvieira.design Copied
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